Marketing & advertising

Trade promotion management software

Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

• Planning promotion campaigns and forecasting sales volume
• Controlling how the commitments to retailers are executed
• Reviewing the campaign results including the amount of shipped goods and promotion costs
• Analyzing sales based on the data from the consumer research company and retailers

Advertising planning

Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.